摘要
共赢是现代市场经济发展的一大潮流,是企业理性化的目标选择。企业慈善是企业与社会的双赢选择。企业慈善可以分担政府职能,缓和社会矛盾;能够提升道德文明,构建社会和谐理念。同时,企业慈善是企业竞争优势的源泉,它有利于提升企业形象,培育优秀的企业文化。当前我国企业慈善的发展现状不容乐观。因此,我们应该采取一定的措施促进我国企业慈善的发展,达到企业和社会的共赢。
Win-wins is a big current tendency in modern marketing economy development, and it is the enterprise’s rational target selection. Enterprise charity is the win-win choice between enterprise and society. It can share the government function, relax social contradictions, promote the moral civilization, and construct the social harmonious idea. At the same time, enterprise charity is the fountain of competitive advantage, and it is advantageous to promote enterprise image, cultivate the outstanding enterprise culture. The development of enterprise charity is not ideal in China present situation, so we should take some measures to promote our country enterprise charitable development to achieve a win-win prospect between enterprise and society.
出处
《武汉电力职业技术学院学报》
2008年第2期58-61,共4页
Journal of Wuhan Electric Power Technical College
关键词
共赢
博弈
企业慈善
win-win
game theory
enterprise charity
