摘要
随着竞争范围扩大和竞争程度的更加激烈以及消费者需求特点越来越复杂,企业曾经风靡一时的"适应需求"的营销策略日益显露出它的弱点。在新的环境下,信息技术高度发达,企业应该充分利用它,为营销创新作支撑。于是,创造需求的营销策略便应运而生。
With the competition expanded and more intensively competition and more complex of consume‘rs demand characteristics,enterprise once all the rage,'adaptation needs'marketing strategy increasingly reveals its weaknesses.In the new environment,with the development of Information Technology,companies should make full use of it to carry out marketing innovation.Thus,marketing strategy of demand creation comes into being.
出处
《电子测试》
2013年第7X期257-258,共2页
Electronic Test
关键词
营销变革
创造需求
信息技术
体验营销
Marketing innovation
Creating demands
Information Technology
Experiential Marketing
