摘要
在市场竞争越来越激烈的情况下,面对消费者新的需求,要求通过提升产品的情感功能来提高产品竞争力。在产品竞争力及其要素中,增强产品品牌的文化内涵,建立具有特色的品牌则是提高产品竞争力的有效途径。
As market competition is becoming fiercer and fiercer, in face of the new demands of the consumers, companies can improve the competitiveness of their products by promoting the emotion function.It's an effective way to raise the competitiveness of their products through strengthening the culture intension of product brand and setting up the brand with its own characteristics.
出处
《商业研究》
北大核心
2003年第21期156-158,共3页
Commercial Research
