摘要
网上营销是企业市场营销的发展趋势,网络互动的特性使得网上营销与传统营销有很大的差异,因此需要根据网上营销的特点制定和实施网上营销战略。本文说明网上营销战略的核心是增进企业与客户之间的关系实施“软营销”。
Sales on network is the developing trend for enterprise market sales.They are quite different between traditional sales and sales on network for the properties of mutual movement of network,so sales strategy on network should be made based on its features.The core of sales strategy on network is to advance the relationship between enterprise and users and to carry out soft-sales. 〔
出处
《机械管理开发》
2003年第6期33-34,共2页
Mechanical Management and Development
关键词
网上营销
客户关系管理
定制化营销
软营销
企业
市场营销
Sales on network Relationship management of users Sales conforming to rules and regulations Soft-sales
