摘要
在竞争激烈的市场经济条件下,建立新产品开发快速反应机制,是企业长入经济、赢得市场的关键。对市场需求及时作出反应、迅速满足市场需要、不断推出创新产品、健全新产品开发良性循环系统,此四者依次构成快速反应机制的基础、关键、实质和保证。
In the drastically competitive market economy, it is the key for an enterprise to set up a fast reactive mechanism of developing new products in order to earn a profit and capture market. To make a prompt response to the market demand, to meet it rapidly, to develop a new product one after another to the market, and to improve the fast reactive mechanism of developing new products with virtuous cycle. And these four points mentioned above are respectively the basis, the key, the essence, and the guarantee of the fast reactive mechanism.
出处
《天中学刊》
2003年第6期30-32,共3页
Journal of Tianzhong
关键词
企业
新产品开发
快速反应机制
an enterprise, developing new products, a fast reactive mechanism
