摘要
改革开放以来,我国大众传媒空前繁荣发展,呈现出一系列前所未有的新特点。大众传媒发展在为我国主流意识形态宣传创造空前优越条件的同时,也使我国主流意识形态宣传面临着严峻的挑战。因此,一定要高度重视我国主流意识形态宣传中出现的新问题,认真分析和研究产业化、全球化、数字化和多样化的大众传媒对我国主流意识形态宣传的挑战,使大众传媒更有效地服务于我国主流意识形态宣传。
Since the policy of reform and opening up,China’s mass media had been unprecedented prosperity and development,and presented a series of new features unprecedented.Although the development of mass media creates favorable conditions for the mainstream ideology of China’s propaganda,the mainstream ideology of China’s propaganda also faced with severe challenges.Therefore,we must have high regard to the new problems of propaganda in the mainstream ideology,analysis and study the mainstream ideology of China’s challenges carefully that were brought by industrialization,globalization,digitalization and diversity of mass media propaganda,make the mass media serve the mainstream ideology of China’s propaganda more effectively.
出处
《铜仁职业技术学院学报》
2010年第4期19-23,共5页
Academic forum of Tongren Polytechnic College
关键词
大众传媒
主流意识形态
宣传
挑战
mass media to
mainstream ideology to
propaganda
challenge
