摘要
掌握意识形态话语权是宣传思想工作增强文化软实力的关键环节。宣传思想工作要掌握意识形态话语权应注重推进三大时代策略:舆论引导注重与时俱进、提高宣传思想工作的权威性,传播话语体现时代特征、提升宣传思想工作的通俗性,传播方式彰显平等交流、找寻宣传思想工作的契合性,以不断增强意识形态的说服力、感染力和吸引力。
Mastering the ideological discourse right is the key link to strengthen cultural soft power for propaganda.To master the ideological discourse right,the propaganda should focus on promoting the three era strategy:enhancing the authority of the propaganda by guiding public opinions with the pace of the times,promoting the popularity of the propaganda through communication discourse reflecting the characteristics of the times,seeking the fitness of the propaganda by building equal communication mode,Which can enhance ideological persuasion force,appeal and attraction,making the mass show emotion recognition and aesthetic resonance to Marxism ideology in the unconscious.
出处
《山东农业工程学院学报》
2015年第9期92-94,共3页
The Journal of Shandong Agriculture and Engineering University
