摘要
广播电视媒体作为主流媒体,在社会上有着重大的影响力,是作为新闻传播和发展的重要途径,对当代新闻媒体传播行业的发展有着重要的作用。但是随着新兴媒体的发展,对传播电视这种传统媒体有着一定的冲击力和影响力。本文为实现对广播电视媒体开发新的传播途径,巩固和增强广播电视媒体的公信力,对现今的广播电视媒体作出调查研究。
As the mainstream media, radio and television media have a great influence on the society.As an important way to spread and develop the news,it is important for the development of the media industry.However,with the development of new media,the traditional media has a certain impact on the dissemination of television and influence.In order to realize the new way of communication for the development of radio and television media, we can consolidate and enhance the credibility of the media.
出处
《山东农业工程学院学报》
2015年第8期176-177,共2页
The Journal of Shandong Agriculture and Engineering University
关键词
广播电视
媒体公信力
问卷调查
研究报告
Radio and television
Media credibility
Questionnaire survey
Research Report
