摘要
文章从大型越商企业和中小型越商企业两个方面分析了越商企业电子商务现状,以及越商企业应用电子商务过程中存在的问题,最后提出了越商企业电子商务拓展路径:增强企业管理者的电子商务意识、争取政府对企业应用电子商务的支持、采取第三方平台模式开展电子商务、引进和培养电子商务复合型人才、利用第三方物流构建物流配送体系、完善企业电子商务信用安全管理。
From large Yue merchant's enterprise and the small and medium- sized enterprise in two aspects this paper analyzes the present situation of the Yue merchant's enterprise e- commerce,as well as Yue merchant's enterprise application problems existing in the process of e- commerce,and finally puts forward the Yue merchant's enterprise electronic commerce development path:strengthening the consciousness of enterprise managers of e- commerce,strive the government to the enterprise application of electronic commerce,take the third party platform model,to carry out the introduction and training of e- commerce inter- disciplinary talent,construct logistics distribution system base on the third party logistics,perfecting the enterprise electronic commerce credit security management.
基金
绍兴市社科2015年重点课题"越商企业电子商务拓展路径研究"(125J129)
关键词
越商
电子商务
拓展路径
Yue merchant
electronic commerce
development path
