摘要
近些年来,传媒的导向作用和影响力,不断地推进体育产业的蓬勃发展,使体育产业更好地服务大众,更多的满足大众的运动需求。同时,由于大众传媒对体育产业的过度曝光及对体育产业从业人员的过度追捧,导致体育产业从业人员心理发生变化,影响了体育产业良性发展。因此,我们应重视大众传媒对体育产业的影响,通过加强行业内体育道德监管等措施,促使行业向更健康的方向发展。
In recent years,the guiding role and influence of the mass media continue to promote the vigorous development of sports industry,making sports industry better serve the public and meet their physical exercise needs.At the same time,due to the excessive exposure of the sports industry and the excessive praise of the sports industry practitioners by the mass media,the sports industry practitioner’s psychology changes gradually and affect the development of sports industry. Therefore,much attention should be paid to the mass media influence on sports indus try,and some measures must be taken,for example to strengthen sports industry moral supervision in order to promot e the healthy development of sports industry.
出处
《陕西职业技术教育》
2017年第4期54-56,共3页
Shaanxi Vocational and Technical Education
关键词
大众传媒
体育产业
影响
mass media
modern sports industry development
influence
