摘要
公益广告《万物一体》中含有丰富的隐喻现象,可从多模态隐喻研究视角对其进行隐喻模态表征以及意义建构分析。研究表明,《万物一体》中的隐喻具有等级性,模态呈多样化分布;存在链隐喻、隐喻区别性特征、隐转喻关系等都为多模态隐喻意义建构产生了重要作用。
Public service advertisement We Are all Connected contains rich metaphors, whose metaphor modal use and construction of meaning can be analyzed from the perspective of multimodal metaphor. Research shows that the metaphors in We Are all Connected are hierarchical, and the modal use is diversified. The big chain of metaphor, interaction between metaphor and metonymy, and the distinctive features of metaphor all play an important role in the meaning construction of multimodal metaphor.
作者
王灿
WANG Can(School of Foreign Languages,Zhengzhou University,Zhengzhou 450000,Henan,China)
出处
《韶关学院学报》
2019年第1期71-76,共6页
Journal of Shaoguan University
关键词
多模态隐喻
公益广告
意义建构
存在链隐喻
隐转喻互动
区别性特征
multimodal metaphor
public service advertisement
meaning construction
the big chain of being metaphor
interaction between metaphor and metonymy
distinctine features
