摘要
包装设计的视觉传达要素体现在视觉形象文字、色彩及设计插图的应用上,它们共同构成了包装设计的传达载体,包装设计中的文字传达兼具艺术与信息传达的双重作用。如果商品包装中缺失文字,在流通过程中就失去了重要的传达功能。包装作为无声的销售员,需要重视文字视觉信息的传达,因此,文字传达是包装艺术设计的核心要素之一,是传达商品信息的关键组成部分,成功的包装字体与编排设计可使包装品牌营造出更为艺术化的形象与时代气息。
The packaging design of visual communication elements reflects the application in visual image, text, color and design illustrations, which constitutes the packaging design visual communication carrier, and packaging design in the text conveys the dual role of both art and information communication. If the packaging is in the absence of text, in the process of circulation it will lose the important function of conveying. Packaging, as a silent salesman, conveys important text visual information so that the text is one of the elements of packaging art design, is an important part to convey the information of products, and to create a more artistic image with the spirit of the times.
出处
《设计》
2017年第7期134-135,共2页
Design
关键词
包装设计
字体视觉表现
文字排版
独创性
Packaging design
Font visual performance
Text layout
Originality
