摘要
分析运输消费者的特征和行为,了解运输需求的发生和变化情况成为当前该领域的研究重点。为此以运输市场营销学为理论基础,从消费者的角度出发,根据消费者的特征属性,采用市场细分的方法,细分城市客运的消费者市场,对城市客运交通需求展开分析和研究,提出分析方法的流程,并给出示例。
Analyzing transport consumer's character and behavior,and understanding generation and change of transportation demand are the emphases of current theoretical study in their fields. Transportation marketing is the basic theory of this article. From the point of view of consumer,in accordance with consumer's character, introducing the method of market segment to subdivide consumer market, urban passenger transport demand is analyzed in the article. Moreover the approach and demonstration are presented.
出处
《同济大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2003年第9期1049-1053,共5页
Journal of Tongji University:Natural Science
关键词
城市客运交通
市场细分
定位
urban passenger transport
market segment
positioning
