摘要
针对我国第三方物流营销理念滞后的现况,在对第三方物流营销研究分析的基础上,运用一对一营销理论,提出了我国第三方物流服务的四个基本营销策略,该策略能够有效提升第三方物流服务理念,可操作性强,对我国第三方物流服务具有一定的指导作用.
Aiming at the outdate marketing ideas of Third-Party Logistics service in our country, on the basis of analyzing the existing TPL marketing theory, the paper put forward four marketing strategies on TPL service with One to One Marketing theory.The strategies can effectively advance the ideas of the TPL service and direct the TPL practice of our country.
出处
《哈尔滨理工大学学报》
CAS
2003年第4期139-141,共3页
Journal of Harbin University of Science and Technology
