摘要
本文选取具有代表性的青海互助土族自治县为研究对象,运用TOWS分析法、非结构性观察及集体访谈,对互助土族自治县旅游发展的优势、劣势、机遇和威胁进行了综合分析,再将分析的结果构造出TOWS矩阵,并从TOWS矩阵中得出了四类发展战略:SO战略、WO战略、ST战略和WT战略,指出互助县域旅游发展的战略即:比较优势战略;依托旅游中心地战略;原生态战略;县域旅游目的地战略;环境战略,研究结果对青藏高原县域旅游发展具有现实指导意义.
It is few studies for county tourism Strategy of the Qinghai-Tibet Plateau through review literature.This article selects the Tu Minority Autonomous County in Qinghai Province as case study and it used the TOWS analysis,unstructured observation and the group interview to analyze its tourism strengths,weaknesses,opportunities and threats and then builded TOWS matrix.The four types of tourism strategy was obtained from the TOWS matrix.It is the strategy of comparative advantage;relying on the tourism distributing center;original strategy;the county as tourism destination;environmentally friendly.The results will provide reference for the other county's tourism development in the Qinghai-Tibet Plateau.
出处
《青海师范大学学报（自然科学版）》
2015年第3期1-7,共7页
Journal of Qinghai Normal University(Natural Science Edition)
基金
青海科技厅项目(2013-Z-628)
2012年青海师范大学校级项目共同资助
