摘要
人类学家认为,人类主要通过学习模仿并加以创新而获取知识、信仰、思想和价值观,从而实现并完成文化传播过程,但其背后是否与人类经济行为有内在联系,则历来众说纷纭。从经济人类学的视野出发,对威望偏差传播、遵从者传播,以及经验知识等几种典型文化传播模式及其相互关系进行考察,得出这样一些结论:文化传播背后都有其经济学的成本收益逻辑,只是在不同的条件下,其成本收益函数会有所差别,传统经济人类学所采用的成本收益分析工具,已经难以对当今日趋复杂的文化传播过程进行系统分析。因此,对成本收益分析工具进行模糊化和广义化的升级换代,则成为经济人类学的当务之急,只有这样,才能将经济人类学的研究推进到新的更高水平。这对于文化交流传播以及"一带一路"建设等改革开放事业而言,无疑具有极其重大的理论意义和实践价值。
Anthropologists believe that human beings mainly acquire beliefs,ideas and values by learning to imitateand innovate,to realize the process of cultural transmission.However,there are always different opinions on whether there is an inherent link between human economic behavior and it.By investigating several typical cultural communication modes such as prestige deviation communication,adherent communication and empirical knowledge,and their interrelationship in economic anthropology,we can draw the following conclusions:behind cultural communication,there is a cost-benefit logic of economics,but under different conditions,its cost-benefit function will meet.Different from traditional economic anthropology,the simple and rough cost-benefit analysis tools used in economic anthropology cannot meet the needs of systematic analysis of the complex process of cultural transmission.Therefore,it is urgent to upgrade and replace this analysis tool with fuzzification and generalization.Only in this way can the research of economic anthropology be carried out.To advance to a new and higher level.This is also great theoretical sigificance and practical value for our culture exchanges and the construction of'one belt and one road'.
作者
杨东昌
田广
王红
王娇
YANG Dong-chang;TIAN Guang;WANG Hong;WANG Jiao
出处
《青海民族研究》
CSSCI
北大核心
2019年第1期105-112,共8页
Qinghai Journal of Ethnology
基金
国家社科基金项目<马克思主义经济理论生态化拓展研究>(批准号:17BJL019)的阶段性成果
关键词
文化传播
人类经济行为
认知偏差
经验知识
经济人类学
Cultural Communication Mode
Human Economic Behavior
Cognitive Bias
Experiential Knowledge
Economic Anthropology
