摘要
【目的/意义】在网络信息搜寻过程中,面对观点不一的海量信息,用户往往选择性地浏览部分信息以得出最后的结果。个体差异已被验证为影响信息搜寻过程中选择性信息接触模式的因素之一。本文的研究目的是探究个性特征差异对用户信息搜寻过程中选择性信息接触模式的影响。【方法/过程】通过设计眼动实验,采用内容分析和统计分析相结合的方法来检验个体的个性特征对网络信息搜寻过程中选择性信息接触模式的影响。【结果/结论】结果显示,开放性与信息接触模式呈正相关关系,神经质与信息接触模式呈负相关关系,宜人性对信息接触模式无显著影响,而外向性和谨慎性对信息接触模式的影响需要进一步研究证实。本文研究结果将有助于加强对个体个性特征与网络信息搜寻过程之间相互关系的理解,也有助于搜索系统的改进与优化。
【Purpose/significance】In the process of online information seeking, faced of massive information with different opinions, users often selectively browse some information to make the final decision. Individual differences have been identified as one of the factors that influence the selective information exposure pattern in the information seeking process. The purpose of this paper is to explore the influence of personality traits on the selective exposure to information【Method/process】In order to determine the relationship between user personality characteristics and patterns of selective exposure to information, this study designed the eye movement experiment and combined the content analysis and statistical analysis to test it.【Result/conclusion】The results show that openness is positively correlated with patterns of selective exposure to information;neuroticism is negatively correlated with patterns of selective exposure to information;agreeableness has no significant effect on information contact patterns, and the influence of extroversion and conscientiousness on the patterns needs further confirmation. The conclusion of this paper will help to enhance the understanding of the relationship between individual personality characteristics and the online information seeking process, and also contribute to the improvement and optimization of the search system.
作者
邓胜利
赵海平
DENG Sheng-li;ZHAO Hai-ping(School of Information Management,Wuhan University,Wuhan 430072,China)
出处
《情报科学》
CSSCI
北大核心
2019年第3期152-157,共6页
Information Science
关键词
个性特征
偏差信息搜寻
选择性信息接触模式
争议性话题
personality
information seeking process
selective information exposure pattern
controversial topics
