摘要
【目的/意义】随着网络科技的不断进步,官方主流媒体的舆论压力与日俱增,通过对2017年的热点"江歌事件"进行分析,结合议程设置探讨其中网络群体出现的极化现象,了解其深层次内涵,对今后媒体的舆论引导提供借鉴意义。【方法/过程】利用微博数据进行内容分析,并结合本文分析的方法以及舆论环境和相关的理论对整个事件发展进行剖析。【结果/结论】可以得出,媒介议程对受众议程存在较大影响并呈反相关系,议题驱动和较低的导向需求是议程失效的原因,单一属性的议程会将受众偏激的态度引向极化。
【Purpose/significance】 With the development of network technology,the public opinion presure of official mainstream media grows with each passing day. With the hot event analysis of 'Jiang Ge' in 2017, combined with the agenda setting of the network group polarization phenomenon, to understand its deep connotation, and to provide referencefor meida public opinion guiding.【Method/process】The research uses micro-blog data to analyze the content, and analyzesthe development of the whole event with the method of texts analysis and the related theories of public opinion environment.【Result/conclusion】It can be concluded that the media agenda has a great influence on the agenda of the audience, and areverse relationship exists. Agenda driven and low oriented demand are the reasons for the failure of the agenda. The single attribute agenda will lead the extreme attitude of the audience to polarization.
作者
章留斌
陈天明
阿达来提.杂满
姚钧浩
ZHANG Liu-bin;CHEN Tian-ming;ADALETI Zaman;YAO Jun-hao(School of literature,Journalism and Communication,South-Central University For Nationalities,Wuhan 430074,China)
出处
《情报科学》
CSSCI
北大核心
2019年第2期95-101,共7页
Information Science
关键词
网络舆论
群体极化
议程设置
导向需求
network public opinion
group polarization
agenda setting
oriented demand
