摘要
市场竞争中从管理到服务中的以人为本思想是增强医院凝聚力,提高服务质量的重要原则。管理层以职工为本,医院以患者为本,医疗系统以社会为本。通过以人为本的管理和服务,建设医院品牌,将是医院发展的大势所趋。
Shooting for sufferers is the central portion for a hospital to develop its strength in market competition. During administer and service, we must attach importance to people. It is the important principle if we want to advance medical treatment mass. Administers make decisions based on workers, hospital service for sufferers and medical treatment system working for society need as things are going common. After entering WTO, we should constru famous trademark to face more and more market competition.
关键词
医院
品牌建设
以人为本
服务质量
管理过程
品牌策略
administration
hospital
making decisions based on suffers
constructing famous trademark
