摘要
近年来,随着我国经济持续快速发展,本土品牌得到了长足发展,但在经济全球化的进程中,我国百年品牌与世界知名品牌仍存在一定差距。本文以商务部公布的首批"中华老字号"及二批"保护与促进的中华老字号名录"所认定的1129个"中华老字号"为依托,根据各品牌的发展历史以及创立时间等因素,筛选出中国大陆地区百年品牌434个。在对百年品牌的研究回顾基础之上,通过对我国百年品牌的历史因素及发展现状进行分析,总结我国百年品牌发展中存在的主要问题,并提出相关对策及建议。
In recent years,with the sustained and rapid development of China's economy,local brand has been greatly developed. But in the process of economic globalization,there are still a lot of differences between China's century brand and the world famous brand. In this paper,the identified 1129 'China's Time-Honored Brand' through the Ministry of Commerce announced the first batch of 'China's Time-Honored Brand' and the two batch of 'protection and promotion for the list 'China's Time-Honored Brand' and according to the history of the development as well as the factors of creation time and so on, we screen out 434 century brand in China's Mainland. We analyze the historical factors of China's Time-Honored Brand and current situation of the development base on research of the century brand. We sum up the main problems existing in the development of China's Time-Honored Brand, and puts forward relevant countermeasures and suggestions.
出处
《品牌》
2017年第2期46-52,73,共8页
Brand
基金
中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目(编号:13XNI015)的研究成果
关键词
品牌建设
百年品牌
发展特征
对策及建议
Brand building
Century brand
Developmental features
Countermeasure and suggestion
