摘要
品牌生态系统领导新兴模式是根据品牌生存和发展的时代背景应运而生,基于双向互动和共同进化时代力量的作用,管理者需全新的战略思考模式,借助生态的思想、理论和方法来研究企业及品牌问题已成为一个趋势。品牌管理者必须树立品牌生态意识,利用生态工艺学、生态规划学和生态管理学对品牌进行调控。
The brand ecosystem leadership model arose along with the brand survival and development. As a result of interaction and co - evolution of the time force, managers should form a brand - new strategic thinking pattern, of brand issue by a comprehensive analysis of ecosystem thoughts, theories and approaches, etc. This has been a trend. Brand managers ought to have brand ecosystem concept and handle the brands from the perspective of ecological technology, ecological regulation and ecological management.
出处
《商业研究》
北大核心
2003年第12期104-107,共4页
Commercial Research
基金
<品牌生态学研究>的阶段性成果
得到重庆交通学院青年基金资助
重庆工商大学(原渝州大学)科研基金资助。
