摘要
从学术期刊的广告优势、学术期刊广告的作用与价值、国外学术期刊界的经验、图情专业期刊的独特商机、学术期刊广告经营应注意的问题和发展方向等几个方面探讨了图情专业学术期刊与广告经营的关系 ,回顾了《现代图书情报技术》创刊以来的广告经营活动 ,对广告信息的数量、结构及其变化趋势和所体现的深层内涵进行了分析。
The paper discusses the relation between academic periodicals and advertising management. Academic periodicals should make more efforts to promote advertising management in order to improve finance condition and establish multi-dimensional information structure, in view of their unique advantage in this area and inportant information value of advertisements. To give an example, the author analyses the advertising activities of New Technology of Library and Information Service.
出处
《现代图书情报技术》
CSSCI
北大核心
2003年第3期12-15,共4页
New Technology of Library and Information Service
关键词
《现代图书情报技术》
广告经营
立体化信息服务
市场化经营
学术期刊
Academic periodical New Technology of Library and Information Service Advertising Management Information resource
