摘要
随着我国加入WTO ,企业市场营销活动将面临营销观念、市场调研、营销组合、竞争、人才缺乏等诸多挑战。企业要想在国际市场发挥作用应做好相关应对策略。
As china joins the WTO, enterprise marketing will face many challenges such as marketing concept, investigation and survey about the market, marketing combination, competition, shortage of talented man etc. So enterprises should prepare relevant methoils to deal with them for playing an important part in international market.
出处
《商业研究》
北大核心
2003年第10期143-145,共3页
Commercial Research
