摘要
文章利用文艺创作中的意象理论分析了象征性标志设计的理念分析与创意构思过程 ,提出了“立象以尽意”这一观点 ,通过实例阐释意象思维在象征性标志设计过程中的运用。结合意象产生过程有关理论 ,着重分析标志设计中“意”和“象”的产生过程及其要求。
The article discusses the emergence of “idea” with image theory of literary and artistic creation.The application of “image” to the symbolic logo design is proposed through living example as well.It is emphatically analyzed how the “connotation” and “image” are gained and what requirement are made on them. And it is the first time that the notion “make an image to express connotation” is put forward in the field of symbolic mark design.
出处
《南华大学学报（社会科学版）》
2003年第1期94-96,共3页
Journal of University of South China(Social Science Edition)
关键词
文艺创作
意象理论
象征性标志设计
艺术符号
意象思维
image
symbolic logo design
idea
artistic symbol
make an image to express connotation
