摘要
村企合作在发展乡村旅游中是一种全新的经营模式,近年来,安吉县以美丽乡村建设为主载体,以休闲旅游为主导向,营造了村庄经营的浓厚氛围,从中涌现了一批经营村庄的典型,其经营理念和方式各有侧重。现以安吉高家堂村为例,通过调研和分析,总结出了实现村庄、企业、村民三方共赢的村企合作模式,为村企合作经营乡村旅游提供了新的思路。
Village-enterprise cooperation is a brand new business mode in the development of rural tourism. In recent years, Anji County has been taking advantage of its numerous picturesque villages to create a strong atmosphere of developing leisure-oriented rural tourism. As a result, there have appeared a series of examples that are leading in rural tourism management. This paper, after making a research of Gaojiatang village, summarizes a village-enterprise cooperation model that benefits all the three contributing sides, namely, the village, the concerning enterprise, and the farmers, thus offering a new thought on the development of village-enterprise cooperation.
出处
《浙江旅游职业学院学报》
2015年第2期37-39,共3页
Journal of Tourism College of Zhejiang
关键词
乡村旅游经营
村企合作
高家堂村
rural tourism operation
village-enterprise cooperation
Gaojiatang Village
