摘要
文化是旅游的灵魂,旅游文化的开发不仅使旅游客体永葆吸引力,而且将丰富并传承旅游主体、客体和介体的文化。文化和符号有着紧密的联系,旅游的过程也是符号化过程,本文试从符号学的视角分析自然旅游客体符号的能指和所指,并指出开发过程中应注意的问题,找到自然旅游客体文化开发的新思路。
Culture is the soul of tourism. The exploration of tourist culture can not only keep the attraction of tourist objects, but also enrich and inherit the culture of its subject, object and medium. Culture is related closely to symbol. Tourism is also the process of symbol. This article attempts to discuss the being signified and signifier of natural tourist object, then point out some issues in the tourism development, and find a new way to explore it.
出处
《浙江旅游职业学院学报》
2013年第3期5-8,15,共5页
Journal of Tourism College of Zhejiang
基金
国家科技支撑项目——漓江流域生态旅游资源可持续利用模式与示范(2012BAC16B04)的研究成果
关键词
符号学
自然旅游客体
旅游文化
开发
semiotics
natural tourist object
tourist culture
development
