摘要
真人秀节目作为一种新的节目样式近几年在国内迅猛发展,其火爆程度带来了我国电视节目前所未有的媒体范例,成为我国电视产业新经济的一个亮点。本文运用产业链的相关理论,对我国电视真人秀节目产业链的现状和不足进行探讨。首先通过对国内外真人秀节目发展的现状,对比同类节目的差距,然后根据产业链的理论知识进行分析,从影响产业链构成要素着手,对真人秀节目品牌管理、节目创新、衍生产品开发等方面遇到的问题,说明我国电视产业链建构中的不足。最后,提出要从实施制播分离、发展衍生产业链、挖掘签约艺人价值等角度改良创新的建议。
Imitation TV show in recent years has seen a rapid development as an unprecedented television program in China.Using industry chain theory,this paper is to explore the status quo and problems of industrial chain of imitation TV show.Based on the current development of domestic and international imitation show,we discuss their gap,and then analyze their difference,point the weakness from the influence of the constituent elements of the industrial chain,brand management,program innovation,derivative product development problems.We conclude that the separation of program-making from broadcasting,development of the derivatives industry chain,tapping artists potential are the solutions.
出处
《浙江旅游职业学院学报》
2013年第2期76-82,共7页
Journal of Tourism College of Zhejiang
关键词
真人秀节目
产业链
创新
imitation TV show
industrial chain
innovation
