摘要
如果说文化体验是旅游活动的内核,那么"人文旅游"就是游客对特定人类文化的审美与体验,是游客对特定人文精神的诉求。无论是从资源的先天禀赋分析、游客的感知情况调查,还是从区位的差异化经营角度考虑,人文旅游都是绍兴旅游业发展的优势和亮点,由此,该文提出了"人文旅游看绍兴"的设想,并对其人文旅游目的地的形象进行了设计,同时提出了品牌经营的对策。
If the cultural experience is the essence of tour, then "the humanistic traveling" is the esthetic and experience to the specific human culture of tourists. It is the specific humanities spirit demand of the tourists. Regarding of being the congenital gifts of the resources, tourist’s sensation situation analysis from the resources, or considered from the position difference management angle, we all think the humanistic tourism is the superiority and the luminescent spot which the Shaoxing tourism has. Therefore, we propound the tentative plan of "humanistic tourism in Shaoxing". Shaoxing will carry on the image designed as the humanistic tourist destination.
出处
《浙江旅游职业学院学报》
2007年第1期21-26,共6页
Journal of Tourism College of Zhejiang
关键词
人文旅游
旅游目的地
绍兴
Humanistic tourism
Tourist destination
Shaoxing
