摘要
旅游规划的一个重要内容是确定主题与形象,其是旅游区的生命.一个鲜明的主题应根植于地域文化的基础上.嵊州艇湖、丰潭旅游区以"剡溪文化"为主题,进行旅游区整体形象塑造和景点布局;并提出适应不同市场需求的既统一又各有侧重的旅游地形象.
The tourist subject image-building is very import for tourist plan; it must be based on region culture. This article, by analyzing the characteristics of the Shengzhou tourist resources, puts forward the Shanxi culture which is the subject of Tinghu and Fengtan Lake tourist project, and makes the image-building and the layout of the whole tourist region .At last, this article raises the unified tourist image that has various emphases and is fit for different market requires.
出处
《科技通报》
北大核心
2003年第2期174-177,共4页
Bulletin of Science and Technology
关键词
地域文化
旅游规划
旅游主题
旅游形象
region culture
tourist plan
tourist project
tourist image-building
