摘要
在国内外激烈的市场竞争中 ,品牌是龙头 ,是标志 ,是效益。市场大战 ,就是品牌大战。土家文化中有着丰富的品牌资源。依托这些资源 ,构建土家文化的品牌 ,显得特别重要。因此 ,我们必须努力开发创新土家文化的品牌 ,着意打造土家文化的名牌与精品 ,搞好土家文化品牌的定位与形象设计 ,加强土家文化品牌的经营与管理 ,实现土家文化品牌的巨大价值 。
In the hot competition in foreign and home market, the brand is in the first place, and it is a mark and benefit. The market war is a brand one. There are rich resources of brands in Tujia culture. Relying on the resources, it seems to be particularly important to construct the brand of the Tujia culture. Therefore, we must try our best to exploit and create, sedulously emphasize the brand and elaborate works, do well the orientation and design the form, strengthen the running and management, realize the huge value of the brand of Tujia culture and implement the brand strategy of Tujia culture.
出处
《湖北民族学院学报（哲学社会科学版）》
2003年第1期70-72,113,共4页
Journal of Hubei Minzu University：Philosophy and Social Sciences
关键词
土家族
文化
开发
创新
品牌
战略
Tujia culture
exploit
innovate
brand
strategy
