摘要
通过运用复杂网络对B2B电商网络进行建模仿真,发现B2B网络的运行规律,提出减少平台风险的措施。分析B2B电商网络的特征和演化动因,提出网络演化的动态规则、局域择优连接规则和自演化规则;基于演化规则,在BA模型的基础上,构建更契合于B2B电商网络的局域世界核心择优连接(Local world Core Preferred connection)演化模型;采用NetLogo软件对LCP演化模型进行仿真实验。结果验证B2B电商网络具有无标度性,发现网络具有小世界性;以及网络对随机干扰具有较强的鲁棒性。
By using a complex network to model and simulate the B2B E-commerce network,this paper finds the operation law of the B2B network and proposes measures to reduce the platform risk.Firstly,the characteristics and evolution of the B2B E-commerce network are analyzed,and the dynamic rule,the local preferred connection rule and the self-evolution rule of the network evolution are put forward.Next,it constructs the LCP evolution model based on the evolutionary rules and BA model,which is more suitable for the B2B network operation.Finally,the LCP evolution model is simulated using Net Logo software.The experimental results verify the scale-free property of B2B E-commerce network and find that the network has properties of small world and strong robustness against random interference.
作者
李应
黄康
杨璇
武文颖
Li Ying;Huang Kang;Yang Xuan;Wu Wenying(Department of Management,Hefei University of Technology,Hefei 230009,China)
出处
《科技管理研究》
CSSCI
北大核心
2019年第18期199-206,共8页
Science and Technology Management Research
基金
国家社会科学基金项目“B2B电子商务平台关系网络及其关系契约动态治理研究”(16BJY132)
安徽省哲学社会科学规划项目“产业技术创新联盟网络平台运作及其服务机制研究”(AHSKY2015D68)
