摘要
飞机涂装是飞机的"制服",在保护飞机减损侵蚀,改善、增强飞机各项机能之外,还是一种特征鲜明的航空文化。正是由于这种鲜明的特征,让人一望便知,过目不忘,深入心灵。涂装设计在重视技术的同时,也要重视涂装的美化,使飞机外观形像富有时代气息,并在此基础上展现航空公司形象,传递公司理念和人文内涵,在功能诉求之外,对飞机涂装设计的文化内涵进行了解读。
During the flight,the aircraft will encounter various complicated environments.How to show the airline image on the basis of protecting the aircraft,and make the aircraft appear in front of the world with a glamorous image.All of them must be considered in the design of aircraft painting.This article describes the basic functions of aircraft painting,and explains the cultural connotation of aircraft painting design from the perspective of visual communication design.
作者
宫浩钦
GONG Haoqin(Beihang University,Beijing 100191)
出处
《科教导刊》
2019年第2期143-144,147,共3页
The Guide Of Science & Education
基金
教育部人文社科规划基金项目
中国航空绘画艺术研究
关键词
飞机涂装
视觉传达
企业形象
工业设计
Aircraft painting
visual communication
corporate image
industrial design
