摘要
文章介绍了一种关于旅游产品设计的新方法———“双筛法” ,其致力于协调旅游规划研究过程中 ,旅游规划专家、旅游开发者、旅游客源市场 (旅游消费者 )和旅游开发地居民之间的关系 ,包括旅游资源普查及其市场评价和旅游开发条件的详细调查与市场评价、旅游产品的专家创意、开发者与开发地区居民对于旅游产品创意的接受意向水平调查、在旅游产品修正与补充基础上的旅游市场的认可意向调查、旅游产品的最后确定五大步骤 ,具有客观性、易接受性、针对性三大特点。
In this paper,“twice-choice method”, a new method of tourism product design,is introduced. In the process of the study of tourism planning,it intends to coordinate the relationship between the tourism planning experts,tourism developers,tourism generating market and local residents of the tourism developing sites.It contains five steps:1.general survey of tourism resources and marketing evaluation as well as tourism developing condition and marketing evaluation.2.expert innovation of tourism products.3.investigation of acceptance degree of the developers and local residents to the innovation of tourism products.4.investigation of acceptance degree of tourism market based on the modification and supplement of the product.5.final settlement of tourism products.
出处
《旅游学刊》
CSSCI
北大核心
2003年第1期27-30,共4页
Tourism Tribune
