摘要
中国已经进入了品牌竞争的时代,品牌这个复合概念逐渐深入人心。改革开放以来,中国高等教育取得了长足发展。加入WTO后,高等教育的机遇与挑战并存。教育品牌也成为众多学者讨论的新话题。运用企业品牌战略理论,通过对中国高校的现状分析,探讨了高校实施品牌战略的紧迫性、必要性及实施措施,以期对高校发展有所帮助。
We have entered the information explosion times,and the competition of brand has become the focus of market competition.The higher education in China faces both opportunities and challenges.In this thesis,the writer applied the knowledge of brand and put forward that it is necessary for colleges and universities to implement brand strategy.At last,the writer discussed the related strategy concisely.
出处
《辽宁工程技术大学学报（社会科学版）》
2003年第2期84-86,共3页
Journal of Liaoning Technical University(Social Science Edition)
关键词
品牌
教育
措施
brand
education
the strategy
