摘要
寿险行业的现状是寿险企业制定发展战略的的重要依据。本文运用行业生命周期理论 ,市场结构及竞争策略理论对我国寿险行业的现状进行了分析 。
Present condition of the life insurance calling is important basis that a life insurance enterprise establishes development strategy.The paper analyses present condition of the life insurance calling according to the theory of the life cycle of the calling, the theory of the market structure and brings up strategy suggestion for life insurance enterprises.
出处
《湖南工业职业技术学院学报》
2003年第1期42-43,共2页
Journal of Hunan Industry Polytechnic
