摘要
学校品牌对学校在市场经济社会中的生存与发展有着十分重要的意义,但在学校品牌的建构过程中,其目的、内容与方式三方面分别出现了人本位观念迷失、文化内涵缺失以及互动方式失位等不足。从以上三方面进行积极反思,能够更好地促进学校品牌的构建与持续发展。
School’s brand has a great significance to its survival and development in the market economy society. However, the aim, content and mode of school’s brand construction activities have made many mistakes. In order to better the construction and sustained development of school’s brand, we should reflect these problems from the three respects.
出处
《教育探究》
2008年第3期50-53,共4页
Educational Study
关键词
学校品牌
反思
重构
school’s Brand
reflection
reconstruction
