摘要
Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the'time category'and the'space category'.The construction of an evaluation system for cultural tourism routes and the evaluation,scoring and grading of existing and potential cultural tourism routes are the key to the protection of heritage,history and culture along these routes,and the key to encouraging the standardization,branding and sustainable development of various formats on the routes.Yunnan cultural tourism routes are diverse and rich in resources,and their developmental foundation is good.However,the tourism development and cultural development activities occur along separate lines and there is a lack of unified management.Therefore,it is necessary to conduct research on information collection,information analysis,problem diagnosis and improvement of status in the local practices of Yunnan cultural tourism routes,and to guide the sustainable development of Yunnan cultural tourism routes.Based on the advanced experience of COE(Council of Europe),UNESCO WHC(United Nations Educational,Scientific and Cultural Organization,World Heritage Committee)and ICOMOS(International Council on Monuments and Sites),this paper comprehensively analyzes the decisive criteria for line evaluation by interpreting and summarizing the connotations of cultural tourism routes,and determines that the evaluation of cultural tourism routes should include lines.Five aspects―the theme,the participating subject,the object itself,related activities and multi-party value―are used to construct a five-component model.At the same time,based on the consumer utility function,a complete route evaluation and hierarchical system is constructed.Then,taking the Ancient Tea-horse Road cultural tourism route as an example and using the expert scoring method and the analytic hierarchy process,the actual scores and grades of the Ancient Tea-horse Road cultural tourism route are determined,and countermeasures and suggestions for its sustainabl
文化旅游线路可以'时间范畴'和'空间范畴'为手段展示和保护文化旅游遗产遗存。构建文化旅游线路评价体系,并对现有和潜在的文化旅游线路进行评价、打分及等级划分,是保护线路上遗产遗存、历史文化的关键,是激励线路上各业态积极参与,标准化、品牌化、持续化发展的重点。云南文化旅游线路资源丰富、类型多样,发展基础良好,但线路上的旅游开发、文化开展活动却各自为阵,缺乏统一管理。因此,对云南文化旅游线路地方实践中的信息收集、信息分析、问题诊断和现状改善等进行研究,指导云南文化旅游线路的持续性发展很有必要。本文借鉴欧洲文化线路委员会、世界遗产委员会及国际遗址理事会的先进经验,在阐释和总结文化旅游线路内涵的基础上,综合分析线路评价的决定性准则,确定文化旅游线路的评价应包含线路主题、参与主体、客体本身、相关活动和多方价值五个方面,以此构建五分量模型,同时基于消费者效用函数,构建出整套线路评价和等级划分体系。之后以茶马古道文化旅游线路为案例,通过专家打分法和层次分析法,确定茶马古道文化旅游线路的实际得分以及所属等级,为其可持续发展提出对策和建议,同时验证了评价体系的适用性和实用性,反哺评价体系的提升和改进,意在对文化旅游线路评价体系进行推广和广泛运用,实现从个案到共案的转变,推动文化旅游线路的标准化和可持续发展。
基金
Key Projects of Philosophy and Social Science Research Base in Yunnan Province(JD2019ZD03)
The Ministry of Culture and Tourism of People’s Republic of China(WMYC20181-083)
