摘要
随着社交媒体的不断发展,微博作为一种短小精悍、易于交流的互动平台受到广大网民的青睐。新浪微博自新浪网推出之后就收到了草根、明星以及其他媒体的极大关注,而新浪微博在新闻传播中的作用也逐渐凸显。体育新闻作为娱乐新闻的主要内容,其在新浪微博中的传播对于拓展用户的新闻获取渠道,推动我国大型体育赛事媒体传播模式的转变具有重要意义,本文通过对新浪微博体育新闻的传播特色出发,分析其在体育新闻传播中的模式。
With the continuous development of social media, micro-blog as a dapper, interactive platform for easy exchange favored by the majority of Internet users. Sina after micro-blog launched since sina.com.cn received great attention to grassroots, stars and other media, and the role of sina microblog in the news communication in gradually as the main sports news. Entertainment news content, its spread in the Sina micro-blog to expand the user's access to news, is of great significance to promote the transformation of China's major sports events media communication mode, the communication features of sina micro-blog sports news of the analysis in sports news communication mode.
出处
《佳木斯职业学院学报》
2017年第10期449-449,共1页
Journal of Jiamusi Vocational Institute
关键词
新浪微博
体育新闻
传播特色
传播载体
sina micro-blog
sports news
transmission characteristics
transmission carrier
