摘要
在电商与大型连锁零售业的双重竞争压力下小城镇零售业面临了多维度冲击。但小城镇独特地理区位和居民的消费心理特质决定了小城镇零售业的发展具有特殊性。本文通过探讨小城镇零售业面临的困境并试图提出其发展的对策选择,为小城镇零售业的转型发展提供借鉴。
In a competitive of e-commerce and retail business, retail in small town need a special approach to develop themselves. In this paper, by providing a convenient community-based distribution services, give the traditional consumer a transition period to adapt the new mode. Cultivating the consumer the new efficient net work based consumption patterns. Thereby providing reference for the restructuring the architecture of the small towns retail business.
出处
《佳木斯职业学院学报》
2016年第7期478-479,共2页
Journal of Jiamusi Vocational Institute
基金
2016年度安徽高校人文社会科学重点项目
名称:"互联网+社区化"的小城镇超市发展模式研究
编号:SK2016A022
关键词
小城镇
零售业
困境
对策
small town
retail business
dilemma
options
