摘要
2018年,中国新闻奖首设媒体融合奖项,分设短视频新闻、移动直播、新媒体创意互动、新媒体品牌栏目、新媒体报导界面和融合创新等6个评选项目。本文以新媒体创意互动项目入围的14件作品为研究对象,通过分析新媒体创意互动的传播策略,探讨新媒体创意互动的创新,为新媒体时代的互动传播创新带来更多的启迪。
In 2018,China news awards first set up media convergence awards,with six selection projects including short video news,mobile live broadcast,new media creative interaction,new media brand column,new media reporting interface and integration innovation.This paper takes 14 works shortlisted in the new media creative interaction project as the research object.Through analyzing the communication strategy of new media creative interaction,this paper discusses the innovation of new media creative interaction,bringing more inspirations to the interactive communication innovation in the new media era.
基金
红河学院应用型课程项目(项目编号YYKC171015)和红河学院人文学院质量工程项目阶段性成果
关键词
新媒体
创意互动
策略
new media
creative interaction
strategy
