摘要
针对目前校园新媒体与传统媒体相互作用形成的高校校园舆论新生态,提出了引导高校校园舆论的策略,分析其影响力。新媒体在舆论生成、聚合模式的改变中自身影响力不断增强,与此同时,传统媒体仍然保持着较大的权威性和影响力。
Based on the interaction and mutual promotion of campus new media and the traditional media, the guiding strategies of the university campus public opinion are put forward. The influence of the new media is growing during the changes of public opinion formation and aggregation mode. At the same time, the traditional media remains great authority and influence. The influence of public opinion in the universities is increasing in the intersection of all kinds of new media and traditional media.
出处
《吉林省教育学院学报》
2016年第6期144-147,共4页
Journal of Jilin Provincial Institute of Education
基金
国家社会科学基金项目"高校建立和保持校园网络舆论影响力的方式方法研究"(项目编号:11XKS017)
甘肃省社科基金项目"高校网络文化建设与大学生文化素质教育机制创新研究"(项目编号:1212zs006)的阶段性成果
关键词
校园网络舆论
引导
影响力
the campus network public opinion
guiding
effect
