摘要
运用实证研究方法考察农村受众对媒介信息的思辨、运用能力及媒介参与能力,进而对农民的媒介素养现状进行分析,认为农村受众接触媒介的模式欠理想;农村受众对媒介信息的思辨能力有待增强;农村受众获取信息的首选是人际传播渠道;新的认知需求未能在农村受众中有效产生;媒介传递的各种信息在农村受众的日常生活中能发挥作用的较多,在经济生产活动中较少。
In the information age,media has infiltrated into all aspects of social life with media literacy receiving more and more attention.On the basis of profound analysis of media literacy connotation,this paper aims at the development situation at home and abroad of media literacy education,which has been neglected.Vigorously promoting the ML education for rural audiences and cultivating the differentiating ability of the media consumers and citizens of a democratic society are undoubtedly of great significance in increasing the public ML,optimizing the media environment and building a harmonious society.
出处
《井冈山大学学报（社会科学版）》
2009年第4期82-86,96,共6页
Journal of Jinggangshan University(Social Sciences)
基金
江西省教育科学“十一五”规划项目(编号为08YB052)“农村受众媒介素养教育研究”系列成果之一
关键词
农村受众
媒介素养
思辨与应用
rural audiences
media literacy
awareness of criticism
