摘要
随着国际上ＢｔｏＢ电子商务模式的降温和ＢｔｏＢ的兴起，国内许多企业在没有考虑中国国情的情况下，抛弃ＢｔｏＢ，盲目照搬国外的ＢｔｏＢ 模式．ＢｔｏＢ和ＢｔｏＢ 两种电子商务模式并非完全割裂，ＢｔｏＢ的发展依赖于国家和企业内部条件的发展和完善．在我国，随着各类条件的成熟，ＢｔｏＢ模式终将发展成为ＢｔｏＢｔｏＲｔｏＣ 模式．
With international BtoC e - commerce cooling down and BtoB springing up, Many chinese enterprises abandoned BtoC immediately and copy western BtoB blindly without considering our national situation. In fact, BtoB and BtoC don' t seperate completely. The development of BtoB depends greatly on the national and enterprise internal conditions. In china, When all various conditions mature, BtoB will develop into BtoBtoRtoC.
出处
《井冈山大学学报（社会科学版）》
2001年第5期58-60,共3页
Journal of Jinggangshan University(Social Sciences)
关键词
BTOB
发展
方向
BtoB
development
direction
