摘要
我国已经进入老龄化社会,而养老机构资源短缺、成本过高及其粗放化的管理模式使长者难以获得优质养老服务。本文从养老服务满意度视角建立以社会福利最大化为目标的居家养老服务定价模型,研究在居家养老服务平台对养老服务提供方给予激励性补贴前提下,对比市场规模小和市场规模大两种情形的居家养老服务定价策略。研究发现:随着养老服务满意度的增加,平台最优服务价格增加。研究表明:初创期(市场规模小)居家养老服务平台为打开市场扩大用户规模应选择较高的定价策略,成熟期(市场规模大)居家养老服务平台为盈利应选择适中的定价策略。
China has entered an aging society, and the shortage of resources and high cost of the old-age care institutions, combined with extensive management, make it difficult for the elderly to obtain quality old-age services. This paper establishes a home-based pension service pricing model with the goal of maximizing platform profit from the perspective of pension service satisfaction, and studies the short-term and long-term home care service pricing strategy under the premise that the home care service platform provides incentive subsidies to the aged care providers. The study found that with the increase in the satisfaction of old-age services, the optimal pricing of the platform also increased, but the maximum profit of the platform decreased first and then increased. The study also shows that the short-term home care service platform should choose the first low and then high pricing strategy to expand the user scale. The long-term home care service platform should choose a moderate pricing strategy for obtaining high profits.
出处
《价格理论与实践》
北大核心
2019年第4期161-164,共4页
Price:Theory & Practice
基金
2018年河北省高等学校人文社会科学研究项目:我国居家养老服务共享平台的双边市场定价模型研究(SD181050)
2018年河北省研究生创新资助项目:我国居家养老服务共享平台的双边市场定价模型研究(2018YDJGY001)
河北省人力资源和社会保障研究课题:“互联网+”居家养老平台服务定价研究(JRS-2018-7024)
关键词
共享居家养老
养老服务定价
养老服务满意度
双边市场
Shared home pension
Service pricing strategy
Pension service satisfaction
Bilateral market
