摘要
滇西北旅游文创产品市场是滇西北旅游产业的重要组成部分,调查表明滇西北的旅游文创产品消费前景好、潜力大、消费群体充足。滇西北旅游文创产品具有得天独厚的资源优势环境,已形成具有相对特色的旅游文创产品市场,同时也已形成相对稳定的旅游文创产品消费市场。滇西北旅游文创产品的发展应以'三江并流'独特区域的地理为依托、挖掘世居少数民族特有文化资源和浓郁的宗教色彩符号,以满足游客消费需求,顺应市场变化,使滇西北旅游文创产品获得蓬勃生命力的发展空间和市场份额,起到推动滇西北旅游产业经济的可持续发展。
The market of creative tourism products in Northwest Yunnan is an important part of its tourism industry.The survey shows that tourism creative products in Northwest Yunnan have good prospects,great potential and abundant consumer groups.The tourism creative products in Northwest Yunnan have a unique resource advantage environment.They have formed a relatively characteristic market of tourism creative products and a relatively stable consumer market of tourism creative products.The development of tourism creative products in Northwest Yunnan should rely on the geography of the unique region of'three rivers flowing side by side',excavate the unique cultural resources and rich religious color symbols of ethnic minorities living in the world,meet the tourists’consumption needs,comply with market changes,and make tourism creative products in Northwest Yunnan obtain vigorous development space and market share,so as to promote sustainable development of the tourism industry economy in Northwest Yunnan.
作者
杨金虎
Yang Jinghu(Yunnan University,674100 Lijiang)
出处
《设计艺术研究》
2019年第3期103-107,共5页
Design Research
基金
2017年度云南省教育厅科学研究基金资助性项目成果之一(项目编号:2017ZZX328)
关键词
旅游文创产品
民族资源
物流网络
滇西北
creative tourism products
national resources
logistics network
Northwest Yunnan
