摘要
文章论述了市场经济条件下 ,品牌、商誉。
The paper discusses the influence of enterprises′ brand, fame and intergral image on their competitive power. The way to improve enterprises integral image is also provided.
出处
《金陵职业大学学报》
2002年第3期46-48,共3页
Journal of Nanjing Polytechnic College
