摘要
实施品牌营销是提高石油销售企业核心竞争力的关键举措之一。通过对比中外石油公司的品牌营销,研究探讨如何进一步提高国内石油销售企业品牌营销水平。
Implementation of brand sale promotion is one of key actions to enhance the competition ability of petroleum distribution enterprises' core business.It is discussed in this paper how to further improve the brand sale promotion work in domestic oil distributing companies through a comparison between brand strategies of domestic oil companies and their foreign countemarts.
出处
《石油商技》
2002年第6期37-39,共3页
Petroleum Products Application Research
