摘要
在市场特征出现今非昔比的变化之后 ,品牌成为市场群雄逐鹿的焦点 ,品牌营销则成为了企业赢得市场的制胜法宝。正确实施品牌营销策略 ,巩固提高品牌忠诚度 ,切实加强品牌管理才能确保企业获得品牌营销成功。
The market features have changed a lot.Brand has become a focus of enterprises and brand operation has become a weapon for enterprises' wining in the market.Enterprises will succeed if they can carry out brand operation tactics correctly,improve brand loyalty and strengthen brand management.
出处
《吉林省经济管理干部学院学报》
2002年第6期23-25,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
品牌营销
品牌策略
品牌忠诚
品牌管理
Brand operation
Brand tactics
Brand loyalty
Brand management
