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The Complexity of Embedded Frame in Mass Media Text — A Case Study of an Entertainment Commentary

The Complexity of Embedded Frame in Mass Media Text — A Case Study of an Entertainment Commentary
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摘要 Taking Goffman's frame theory as a basis, this article analyzes an entertainment commentary and investigates how people's different experience of the organization of the daily life may affect their linguistic presentation. It finds commentaries appearing in the mass media cannot just be taken as a combination of the verbal signs following a set of rules, while, instead it is a reflection of the writers' experience of the media itself, the event and participants commented, and the potential audience involved in a particular frame. It is through the transformation and retransformation that the author of this commentary reveals to us her basic concern about the reality in her eyes. Although texts involved in the mass media are usually taken as a one-way communication, they can be taken as the speaker's presentation of self in their social interaction with the potential audience. Taking Goffman's frame theory as a basis, this article analyzes an entertainment commentary and investigates how people's different experience of the organization of the daily life may affect their linguistic presentation. It finds commentaries appearing in the mass media cannot just be taken as a combination of the verbal signs following a set of rules, while, instead it is a reflection of the writers' experience of the media itself, the event and participants commented, and the potential audience involved in a particular frame. It is through the transformation and retransformation that the author of this commentary reveals to us her basic concern about the reality in her eyes. Although texts involved in the mass media are usually taken as a one-way communication, they can be taken as the speaker's presentation of self in their social interaction with the potential audience.
作者 刘志红
出处 《海外英语》 2016年第20期189-190,210,共3页 Overseas English
基金 旅游教育质量认证体系标准研究与接轨(项目编号:82205611202/019)
关键词 FRAME Embedded Frame GOFFMAN Entertainment commentary Frame Embedded Frame Goffman Entertainment commentary
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