摘要
麦当劳作为世界餐饮业的巨子,其业务已经遍及世界各地。从刚进入中国市场到其业务发展到全国各地,麦当劳必有其独特的成功之道。广告创意对企业的经济效益、社会效益、竞争力、企业品牌形象等起着积极的作用,从现代广告创意的历程来看,只有具有独特主题、明确目的、消费者心理需求广告创意才能更好的被消费者所认同、接受。
McDonald as a giant in the world catering trade,its business has already spread all over the world.From entering Chinese market to developing to all parts of the country,McDonald must have their unique ways to success.Advertisement intention plays a positive role in economic benefits,social benefit,competitiveness and enterprise brand image of the enterprise.Viewed from modern advertisement intention,only advertisement intention with a unique theme,defined the purpose,and meeting consumer’s psychological needs could be admitted and accepted by consumers.
出处
《湖南民族职业学院学报》
2007年第2期39-44,共6页
Hunan Vocational College for Nationalities
关键词
麦当劳
广告创意
借鉴
McDonald
Advertisement Intention
Draw
